Vicki: Transforming Media Through Community-Centric News and Authentic Storytelling with the Central App

Join Brent Harbour, for an engaging conversation with Vicki, the visionary mind behind the Central app. Discover how this innovative platform is reshaping the media landscape by focusing on community-centric news that truly matters. How does Central maintain its trustworthiness amidst a sea of misinformation? Vicki reveals their secret: staying true to business fundamentals and creating quality content that resonates with audiences who are willing to pay for it. Together, we explore the Central app's unique approach to connecting with listeners through authenticity and meaningful storytelling, and the lessons learned from navigating industry challenges, like the advertising downturn, by focusing on genuine audience needs.

Uncover the strategies behind Central's editorial direction and community engagement that foster audience loyalty and positivity. We dive into initiatives such as Light Up Central and community notice boards, which aim to bolster community spirit. 

Thanks for listening to The Outlet, The Voice Of Central

Chapters

• 0:01 Navigating Media in Changing Landscape
• 4:38 Community Engagement for Loyal Audience
• 9:43 Central Podcast Promotion